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Henkel to Acquire Olaplex in $1.4 Billion Deal

Published March 26, 2026
Published March 26, 2026
Olaplex

Key Takeaways:Science-led prestige haircare brand Olaplex to be acquired by Henkel for $1.4 billion with stockholders to receive $2.06 per share.The deal represents a fraction of the $13.6 billion valuation at which it went public, or $21 a share.The transaction adds volume to the German company’s haircare portfolio.The rumors were true. On the heels of acquiring Not Your Mother's, German CPG conglomerate Henkel has snapped up Olaplex in a $1.4 billion deal.WHO: Olaplex was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that works on a molecular level to protect and repair hair from damage. Olaplex, considered a pioneer in the bond-building category, became a global sensation, selling products through both the professional and consumer channels. Olaplex’s products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.Founded in 1984, Advent International is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses. It has 16 offices across five continents, overseeing more than $94 billion in assets under management, and has made over 430 investments across 44 countries. Advent counts Skala Cosméticos, the publicly traded Olaplex, Parfums de Marly, Initio Parfums Privés, Salt & Stone, and the Orveon brands in its portfolio.Founded in 1876, family-controlled Henkel operates globally with a well-balanced and diversified portfolio.

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